10/25/06

ASSP website a rock-solid marketing foundation

Bethlehem—The East Coast’s leading distributor of precast stone veneer, Architectural Stone & Stucco Products (ASSP) provides dealers from Pennsylvania to Florida with America’s finest stone veneer products. ASSP maintains a comprehensive on-site inventory, and the company’s own trucking fleet ensures timely delivery to any dealer location.

Founded in 2002, ASSP has successfully expanded its operation each year it has been in business. As ASSP’s capabilities continued to grow, however, the limitations of its website as an effective marketing tool became more and more apparent. To truly take advantage of the Internet—and provide its customers with a highly useful business resource—ASSP would need a redesigned website.

In mid-2006, Klunk & Millan began developing an ASSP website (www.StoneStucco.com) that would successfully convey the level of service ASSP delivers, the product manufacturers ASSP represents, and the reach of the ASSP organization. Launched in August, the new site also provides users with an interactive dealer locator map; information on all ASSP products; and, most importantly, details on becoming an ASSP dealer.

“In designing the new ASSP site, we focused on answering one main question: ‘What is different about ASSP?’ We knew that stone veneer dealers have many choices when it comes to where they get their product, and we saw the site as an opportunity to let people know why they should choose ASSP,” says Derek Fincke, copy director at Klunk & Millan.

Fincke continues, “First and foremost, ASSP has the East Coast’s largest inventory of Eldorado Stone and StoneCraft, two of the industry’s top product lines. ASSP’s logistics system is second to none, and the fact that ASSP has its own trucking line only further increases customer confidence. By hammering home these fundamentals through an interactive, visually stimulating Internet experience, Klunk & Millan has given ASSP a website that accurately represents their organization. As ASSP continues to grow, we look forward to continuing to enhance the site to reflect their ongoing success.”