New Stanley InnerSpace website launched

According to Jill Wheeler, director of marketing for Stanley Engineered Storage Solutions, the new website provides InnerSpace with a highly effective marketing tool that will serve to greatly enhance company awareness worldwide and increase product sales. “When InnerSpace became a part of The Stanley Works’ Engineered Storage Solutions family in 2007, we knew that effectively marketing the company would be a priority as we moved forward with InnerSpace. With this new site, we have achieved a sizeable portion of our initial set of marketing objectives.”

What separates the new InnerSpace site from those of its competitors, adds Wheeler, is its streamlined presentation of a large amount of product information. “The new site is extremely user-friendly, and site visitors can easily pinpoint any specific product or product lines via their hospital department or by the product benefits they are looking for. Whether you are already familiar with InnerSpace products or if the website is your introduction to Stanley InnerSpace, you will be equally at ease finding exactly what you need.”

Another important aspect of the new InnerSpace site is the fact that it corresponds with the launch of a revamped InnerSpace brand identity and will serve as the public’s introduction to that brand. “In designing the InnerSpace site, we had the somewhat unique opportunity to develop and launch a new brand and a new website simultaneously,” says Derek Fincke, copy director at Klunk & Millan. “Every aspect of the site, from overall look and feel, to copy tone, to product imagery, needed to work together to cohesively present InnerSpace’s new corporate identity, which includes a new color scheme, logo, and product naming structure. In the end, I think we were successful on all levels.”

Additional site features include a literature library housing downloadable information on all InnerSpace products, image and video galleries highlighting InnerSpace product installations, and detailed case studies from healthcare facilities across the country using InnerSpace storage systems.