12/2/05

All signs point to new Clarke Systems website

Allentown—Clarke Systems, a national provider of architectural sign systems and components, recently launched its new website.

To make the most of Clarke’s 2006 marketing opportunities, Klunk & Millan developed a site (www.clarkesystems.com) that would work in conjunction with Clarke’s latest print materials while providing site users with detailed information on Clarke’s entire product selection. “In addition to looking good, our new site allows both current customers and new prospects to quickly locate information on every one of our products—and more importantly, easily get in touch with one of our representatives,” says Charles Kelly Jr., Clarke Systems president. Kelly adds, “The look of the site lets people know just how high our level of quality is, and the fact that it’s so easy to use lets them know we are a company that values customer convenience.”

“One of our main goals in developing the new Clarke site was staying true to a look and feel we had already established as part of a new Clarke Systems catalog design while giving the site an identity all its own,” says Dan Agostinelli, Klunk & Millan’s director of web services. “Of equal importance was a home page design that provides first-time visitors with a lasting visual impression that sums up Clarke’s brand of quality. In most cases, you’ve only got a few seconds to make an effective impression on the web, and I think this site makes the most of those seconds.”

A family-owned sign company with a proud 25-year history, Allentown’s Clarke Systems specializes in indoor and outdoor signage systems designed for a variety of applications. Clarke has worked with Klunk & Millan as its primary marketing partner for the past 15 years.