about
services
news
careers
contact
results
clients
testimonials
home
| More News Headlines |
Merged Stanley and Black & Decker website launched by Klunk & Millan
 |
Leading up to the launch were 18 days of around-the-clock work by Klunk & Millan colleagues including the presentation of the design concept to key Stanley Works and Black & Decker personnel based on newly established brand standards, the programming of a global directory by product and business group, and comprehensive search engine optimization.
"We had daily calls with representatives from Stanley Works and Black & Decker to keep the project on such an aggressive timeframe," says Dan Agostinelli, Klunk & Millan's director of web services. "Normally a project of this size and significance would take a minimum of 12 weeks but because the timeline was accelerated on the acquisition end, we needed to condense our work into a shorter period of time."
Additionally, Klunk & Millan designed the website for ease of navigation, ensured its compatibility with all platforms and mobile devices such as iPhone and BlackBerry®, and built the site within a user-friendly content management platform which enables permission-granted Stanley Black & Decker employees to quickly and effortlessly make timely updates.
The corporate site for the S&P 500 company was created so that shareholders, potential and current employees, and other interested individuals could see all of the newly formed company's holdings in the consumer, industrial, and security markets including Facom, Stanley Bostitch, Emhart Teknologies, Porter Cable, DeWalt, and Kwikset.
"We also worked closely with Thomson Reuters providing formatting for the development of the investor relations portion of the site as well as two independent career websites for online job search functionality," says Michelle Gaynor, Klunk & Millan's senior account executive. "With a company of this prominence, there's a lot of coordination with multiple parties. When it came to the website, we made sure all the proverbial ducks were in a row and consequently had a very smooth, successful launch."
