A Real Treat for Longtime Fans

When A-Treat ceased production in early 2015, fans and customers immediately took to social media, forming a community nearly 30,000 strong, all rallying for the soda’s return. Engaging with these communities was the first step to guiding the brand’s relaunch, sustaining awareness over time, and setting the stage for future expansion.

Refreshing Interest in a Local Institution

They say “the customer is always right.” For A-Treat, customers were also the reason for the brand’s resurgence. A-Treat leveraged PR in both regional and national media outlets to keep fans in tune with every production milestone as well as generate awareness around community events and activities.