Klunk & Millan Advertising was honored with a Public Relations Society of America (PRSA) Pepperpot Award at the annual Pepperpot and Achievement Awards Gala on December 6 at Water Works in Philadelphia. 

Klunk & Millan received the Marketing Communications: Established Products and Services for its work on a Yuengling’s Ice Cream campaign in which secondary markets for the established brand were chosen based on household income and key census demographics. This research provided the insight to select Washington, D.C. young professionals and suburban Philadelphia families as the desired target audience to drive sales.

A total of 114 entries were judged independently by PRSA Oklahoma City across more than 30 public relations categories—from campaigns such as public service, special events, and social media to tactics such as feature stories, op-eds, and annual reports.