VP Client Strategy, Michelle Gaynor, offers her advice in this week's Lehigh Valley Business on what to look for when choosing an agency.
Whether you’re a new company looking for general awareness or a national brand at maximum capacity looking for support, follow these five simple tips when hiring your new advertising agency.
1. Start with defining your goals
2. Narrow your focus through due diligence
3. Explore the interpersonal dynamics
4. Seek flexibility to meet your business needs
5. Make a well-informed decision
Read the full article in Lehigh Valley Business here.