Air Products and Chemicals, Inc.
A leading international supplier of industrial gases, chemicals, and related equipment, Air Products drives sales, tradeshow attendance, and brand identity through an aggressive program of direct marketing. Klunk & Millan also supports Air Products’ direct marketing campaigns with e-mail marketing.

Tactics:
• Establishment of quality mailing lists
• Design and distribution of unique two- and three-dimensional mailers
• Design and distribution of powerful e-mail blasts
• Selection of appealing and unusual premiums
• Provide multiple response mechanisms (800#, fax, website, BRC/BRM)
• Track all responses/results

Results:
• Direct-mail response rates as high as 30%
• E-mail open rates as high as 35%
• Click-through rates as high as 24%
• Klunk & Millan and Air Products honored by the Philadelphia
• Direct Marketing Association (PDMA) as winners of a Benjamin
• Franklin Award for Direct Marketing Excellence