Harvel Plastics, Inc.
A premier manufacturer of extruded thermoplastic pipe, duct, and machining stock, Harvel Plastics had positioned itself as the industry’s superior supplier through the development of specialty piping and an insistence on quality throughout its entire product line. The company’s biggest challenge lay in differentiating its brand in what is essentially a commodity-based market.

Objectives:
• Increase brand awareness
• Generate contact, estimate, and literature requests
• from target audiences
• Increase sales

Target Audiences:
• PVC and CPVC pipe distributors
• Architects
• Specifying engineers

Tactics:
• Consistent campaign of media advertising, tradeshow participation,
• and product publicity
• Three new company websites:
• www.harvel.com
• www.harvellxt.com
• www.harvelsprinklerpipe.com
• Pay-Per-Click search engine marketing
• Trade publication advertising, press releases, and printed literature

Results:
• Harvel’s best-ever annual sales (2004)
• Expansion of Harvel’s domestic and international marketplace
• The establishment of a West Coast Harvel facility
• Website traffic increase of 45% for the three Harvel websites (2004)
• Over 2,000 registered Harvel Tech Center users (2004)
• Over 2,500 unique estimate, literature, and contact requests
• (www.harvel.com, 2004)
• Exceptional keyword rankings on relevant search engines
• for all three Harvel sites
• In excess of 20,000 combined monthly user sessions between
• the three Harvel sites

"We’ve worked with Klunk & Millan for nearly 15 years, over which time they've been instrumental in helping us expand our reach into a worldwide market. Their capabilities have always strengthened to meet our needs—especially in areas like website development and e-marketing. They built our first website back in 1995. We were the first in our industry to launch a site."

Patrick M. Foose
Vice President, Sales and Marketing
Harvel Plastics, Inc.

“As each year passes, Klunk & Millan’s finished products keep getting better and better. This is the obvious result of the talented people at the agency, their dedication to their professions, and their hard work.

“I look forward to future projects and to seeing both Klunk & Millan and Harvel prosper in the coming years. It is truly a pleasure to work with such fine people.”

Earl E. Wismer
President & CEO
Harvel Plastics, Inc.