INFONXX, Inc.
The world leader in wireless and wireline directory assistance, INFONXX—serving wireless and wireline carriers and corporations—has taken the industry by storm. Due to its explosive—and ongoing—progress, INFONXX needs multiple marketing services to communicate its key messages. The integration of these services is of strategic importance to INFONXX’s continued growth.

Objectives:
• Maintain a steady stream of vital information before worldwide audiences
• Make the INFONXX website a high-traffic focus for clients and
• job applicants
• Improve public relations exposure
• Directly reach largest possible percentage of cell phone carriers in
• pursuit of company growth
• Increase INFONXX’s visibility among Spanish language customers

Target Audiences:
• Voice Over IP providers
• Wireless and wireline carriers
• Local, regional, and long-distance telephone companies
• Corporation and organizations
• Spanish language customers

Tactics:
• Comprehensive public relations plan (articles, releases,
• press conferences, and interviews)
• Multi-faceted website (www.infonxx.com) backed by ongoing
• e-mail blast campaigns
• Three-dimensional direct-mail campaigns
• Sales literature and print advertising
• Full-service trade show support including in-booth sweepstakes

Results:
• 100% client-services penetration
• 8,000 annual online job applications (2004)
• Average PR placements jumped seven times, from
• 30 to more than 200 per release
• Of 140 targeted cellular carriers for a particular tradeshow,
• more than 100 visited show booth and dozens signed contracts
• INFONXX is now the world’s largest provider of
• directory assistance services

"Klunk & Millan has been our partner for years and was instrumental in helping us establish our company as the world's largest independent provider of directory assistance and enhanced information services. As we have grown, Klunk & Millan has met our changing needs for creative and timely communications services. For everything from marketing materials to public relations support to website development and management, the folks at Klunk & Millan give us big-time results with personalized service and professionalism.

“As we expand our efforts in the world of electronic marketing and promotion, we're glad to have Klunk & Millan's expertise in this next great communications frontier.”

Paul Ciotta
Senior Manager, Corporate Communications
INFONXX, Inc.