Philosophy.com
A manufacturer and distributor of medically developed skincare products, Philosophy retails its brand at upscale department stores and boutiques and sells its products consumer-direct at www.philosophy.com. When the company realized its previous search engine marketing program was not garnering appropriate (or cost-effective) results, a partnership was established with Klunk & Millan based on our ability to develop and manage both organic (unpaid) and paid search engine marketing programs. Our partnership has resulted in unprecedented online sales numbers.

Klunk & Millan also offered Philosophy the ability to coordinate the integration of its search engine marketing program into other online and offline marketing programs, including e-mail marketing, magazine advertising, and television advertising.

Objectives:
• Increase the number of direct sales via Philosophy.com

Tactics:
• Utilize e-mail marketing to generate more sales from existing customers
• Implement an effective Pay-Per-Click (PPC) search engine
• marketing program

Results:
• Generated 284% ROI (2004) utilizing PPC search engine marketing
• Generated 784% ROI (2004) utilizing e-mail marketing
• Increased number of contacts in database by nearly 250%

"Klunk & Millan quickly learned our product and brand messaging strategy, and in doing so they have produced targeted website traffic that generates strong sales numbers.”

Michelle Thomas
Internet Sales & Marketing
Philosophy.com