In order to maximize awareness and enrollment, Kutztown University chose to show—rather than tell—its story to potential students. With vignette-style TV spots that incorporated evocative messaging and powerful imagery, KU brought its brand to life for those looking to get the most out of their education.
Celebrating a commitment to higher education that spans over 150 years, Kutztown University has been the first choice for students throughout Pennsylvania and from all walks of life. From its academic programs to its vibrant campus culture, KU truly has more to offer.
Establishing Prestige in a Familiar Setting
In order to stand out from the crowd, Kutztown University sought to establish a new brand identity to differentiate its take on the college experience. Through targeted messaging that empowered both students and the University itself, KU transformed its image in print, online, and on-campus.
A New Degree of Integrated Advertising
Giving Credit Where Credit is Due
Using a combination of ethnographic and demographic information, Kutztown University was able to cater its revitalized message to a more diverse audience. From outdoor placements to online campaigns, KU relied on data to guide marketing efforts, explore new opportunities, and, ultimately, achieve its goals.