STANLEY Engineered Fastening provides fastening and assembly technologies to businesses across the globe. How have they earned such a positive reputation over the years? Through a deep commitment to customers and their “relentless pursuit of innovation.”
A Brand Built on Optimization
Because their products and services apply to so many industries, STANLEY Engineered Fastening dove deep into search behaviors and target keywords to fully optimize their global website. The result? Over 1,000 keywords on the first page of the Web’s major search engines and highly specific, highly relevant traffic.
Constructing Consistency on a Global Scale
With a presence in so many markets, it can be a challenge to retain a single, defined brand identity. By establishing detailed branding guidelines and deploying them to nearly 60 locations around the world, STANLEY Engineered Fastening has a firm foundation on which they can continue to grow, adapt, and evolve.