Casey Cuene, Digital Marketing Specialist, shared e-mail newsletter tips and best practices with Lehigh Valley Business for brands aiming to optimize their e-blast campaigns.
5 tips for creating a readable e-newsletter:
1. Be short and sweet
2. Be informative, compelling and entertaining
3. Include visuals such as images, videos and links to websites, blogs and social meida profiles
4. Develop attention grabbing subject lines
5. Include a clear call to action such as "Click Here" or "Follow us on Social!"
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