THE LINK Trail Network is an interconnected network of beautiful multi-use trails offering Lehigh Valley residents and visitors the opportunity for year-round outdoor recreation, alternative transportation, and healthy living. After all, trails connect people to communities, nature, work, heritage, and culture—from the urban areas of Allentown, Bethlehem, and Easton to suburban and rural landscapes across 62 municipalities in Lehigh and Northampton Counties. THE LINK’s vision is to connect a wide variety of existing multi-use trails throughout the Lehigh Valley, as well as future trails throughout the region. 

As part of the brand launch, Klunk & Millan Advertising was engaged to develop THE LINK Trail Network's new brand identity, strategic marketing plan, creative, and online landing page. We are proud to have collaborated with a variety of regional partners on this exciting project, including The Delaware & Lehigh National Heritage Corridor, Pennsylvania Department of Conservation and Natural Resources, Lehigh Valley Greenways, Lehigh Valley Planning Commission, Discover Lehigh Valley, The Wildlands Conservancy, Pennsylvania Department of Transportation, and Northampton and Lehigh Counties.
To learn more, visit and check out media coverage here.