Pocono Raceway
You don't watch a NASCAR race,
you feel a NASCAR race.
America’s last family-owned NASCAR track, Pocono Raceway is the embodiment of what makes the professional motorsports community so special—the perfect destination for both long-time fans and newcomers.
COMPREHENSIVE MARKETING CAMPAIGN
#PoconoStyle
At Pocono Raceway, family time, tailgating, and camping aren’t just enjoyed, they’re enjoyed “Pocono Style,” a vivid concept brought to life via a comprehensive marketing campaign.
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PROGRAMMATIC
The Thrill of it all.
The track was projected in a new light, and people responded in droves. First-timers mingled with old-timers. Families came for the day, and for the weekend. Younger fans could be found at all events.
Old traditions were honored. New traditions were brought to life.
